About Weimar
About
Company Profile
Weimar International Marketing Co., Ltd. was founded in Taiwan in 2004 and has entered the high-quality sports market through the agency of professional sports brands. It not only focuses on professional golf apparel and accessories , but also covers sports and leisure apparel and accessories. It has grown steadily with the dual-track strategy of "agent of internationally renowned brands × exclusive private brand creation" . With the industrial technology advantages of Taiwan manufacturing, it integrates top design resources and continuously launches highly competitive innovative products to the market.
History
Company History
Weimar was officially established and obtained the exclusive agency rights for PGA TOUR® in Taiwan , marking a milestone in the brand agency business.
Since its establishment, Weimar has focused on the field of golf accessories, and its product line covers a full range of accessories including golf bags, clothing bags, practice bags, gloves, sun hats, sunglasses, ball markers, etc. With its in-depth understanding of sports expertise and excellent product quality, Weimar has quickly become a trusted golf accessories supplier in the Taiwan market.
Successfully registered our own brand GoPlayer® , officially entering a new stage of brand independence.
GoPlayer® is derived from our deep understanding of the core value of golf, combining professional design and development capabilities, accurate grasp of market trends, and strict selection of top supply chain resources. Since its inception, the brand has been committed to creating golf equipment that combines functionality and style, providing Asian golfers with professional and trustworthy choices.
In the face of the challenges posed by the epidemic, we actively transformed our distribution strategy and comprehensively explored diversified sales channels .
In response to the rapid changes in the market and the transformation of consumer behavior, we have accelerated the layout of the digital service system, established a more complete product distribution network, and improved service efficiency and consumer experience. The epidemic is not only a test, but also prompts us to deepen the brand resilience and lay a more solid foundation for the future market.
EliteLinks™, a professional golf shoe brand, is launched, redefining the standard of high-end golf shoes by combining modern design language with top manufacturing technology.
EliteLinks™ has been well received since its launch, and has successfully entered the professional and high-end consumer markets . With its excellent comfort, stability and fashionable appearance, it has quickly established a brand reputation. It has now developed into the fourth generation of shoes and continues to lead the Asian golf footwear market with innovation and quality.
Complete the restructuring of brand assets and comprehensively upgrade the brand structure and market positioning.
We reorganized the core value of the brand, strengthened the integrity concept of "quality × value × price" , and further established the market positioning of our own brand GoPlayer. From product design to production standards, from pricing strategy to brand language, it shows Weimar's systematic thinking and forward-looking layout for the long-term development of the brand.
The BLKTEE GOLF® and TEETIMES® trademarks were officially registered in Taiwan, completing the dual-brand layout and expanding new sports fashion forces.
The two major apparel brands focus on Korean design × simple fashion × sports functionality, targeting women and men respectively , and entering the golf and casual wear markets with distinctive styles. This move not only enriches our brand matrix, but also brings consumers more diverse and high-quality functional fashion choices, demonstrating Weimar's forward-looking layout in design trends and product innovation.
Vision
Our Vision
Our mission is to integrate sports and style into everyone's life. We are committed to becoming the world's leading sports functional fashion platform, providing diverse choices, professional quality and innovative design, working hand in hand with sports enthusiasts and professional athletes to expand the infinite possibilities of sports performance and lifestyle.
Core Value
Entrepreneurial spirit
- Sports is life - We believe that sports is not only a form of exercise, but also an attitude. We integrate the spirit of sports into our daily lives and advocate a positive, healthy and energetic lifestyle.
- Continuous innovation - using design as the language and technology as the backbone, we continue to explore the possibilities of materials, structures and processes to promote the dual evolution of product performance and experience.
- Fairness and Integrity - We adhere to honest management and are committed to establishing a good balance between quality and price. Under reasonable profits, we still provide trustworthy high-quality choices and inject transparency and trust into the market.
- Sustainability and responsibility - From product manufacturing to social participation, we actively practice environmental protection concepts and public welfare commitments. Because we firmly believe that a good brand not only creates value, but also takes responsibility for changing the world.
Brand
Brand Matrix
GoPlayer®
Licensing： In-House Brand
Brand Talk: Taiwan Design and Manufacturing x Professional Golf
Target: Golfers who value quality
Features: A full range of golf equipment designed specifically for Asian golfers
Overview: GoPlayer® is not only a brand, we are a promoter of a life attitude. We believe that golf is not just a sport, but an extension of a style and lifestyle. We believe that the charm of golf comes from its all-round challenge to people - not only skills and physical fitness, but also integrity, self-discipline, patience, judgment and the will to surpass oneself. We are committed to creating exclusive high-quality equipment and emotional value experience for golfers and people who love life around the world, accompanying every golfer to explore the inner scenery beyond technology, not only challenging opponents, but also a process of dialogue with oneself.
PGA TOUR®
Licensing: Licensed Brand
Brand Talk: Inheriting classics × competitive spirit × world-class standards
Target: Professional athletes or players who have extremely high requirements for quality
Features: Mainly engaged in apparel and accessories, professional golf design, classic style, mid-to-high-end quality
Overview: PGA TOUR is the world's most representative professional golf tour brand. After becoming independent from the Professional Golf Association of America in 1968, it became the organizer of top international events, including PGA Tour, Champions Tour and other series of events. The brand style combines traditional history with modern competitive spirit, showing the unique cultural language of "Today & Timeless". PGA TOUR also authorizes the production of high-quality sportswear and accessories to meet the dual needs of professional players and high-end enthusiasts for functionality and style.
BLKTEE®
Licensing: Licensed Brand
Brand Talk: Simple style × Korean fashion × Sports function
Target: Urban women and female golfers who pay attention to appearance
Features: Mainly clothing, UPF50+ sun protection, quick-drying elasticity, three-dimensional tailoring
Overview: BLKTEE GOLF, a professional golf apparel brand from a high-quality manufacturing system, is committed to creating a new urban golf style that combines fashion and functionality. We use simple design language, exquisite tailoring and high-performance fabrics to reinterpret the confident attitude of modern women on the green field and in urban life.
TEETIMES®
Licensing: Licensed Brand
Brand Talk: sleek design × functional tailoring × sports functionality
Target: Professional golfers and golfers with both style and style
Features: Mainly clothing, UPF50+ sun protection, quick-drying elasticity, three-dimensional tailoring
Overview: TEETIMES is designed for modern golf men, with a neat, simple and stylish style. The brand combines Korean urban design vocabulary with sports functional fabrics to create versatile clothing suitable for both golf courses and daily life. High performance and design are equally important, suitable for male golfers who focus on expression and style.
Next
Looking ahead
In the future, we will continue to invest in product innovation and material technology to explore more possibilities between sportswear and daily life. From golf courses to urban life, we are committed to creating multi-field wear and product experience that is both functional and fashionable.
With Taiwan as the core, we will expand into the international market, enhance the global recognition and competitiveness of the brand, serve the world, and show Taiwan's quality and brand value to more people.
We care about the future of the earth and practice corporate responsibility through concrete actions such as "sustainable materials", "environmentally friendly processes", and "plastic-reducing packaging". We believe that good sports equipment is not only comfortable and beautiful, but also an environmentally friendly choice.
The future will not only be about product competition, but also about the transmission of values. We will continue to strengthen the connection with consumers, make the brand a symbol of attitude through the core value of the products, and accompany users in their life and sports journeys.
Contact
Business Information
Operator: Weimar International Marketing Co., Ltd.
English Name: WORLD MART MARKETING CO., LTD.
Unified code: 27535941
Official LINE: @214ehuyt
Tel: +886-2-22988878
Postal Code: 24892
Address: 6F-9, No. 5, Wuquan 1st Road, Xinzhuang District, New Taipei City
Email: goplayer@worldmart.com.tw